'Our efforts are just starting': Mamdani, Sanders and AOC mobilize the base ahead of NYC mayoral election.

Just over a seven days before the NYC mayor's race on 4 November, approximately thirteen thousand attendees gathered at the Queens stadium for the “NYC Not For Sale” event, headlined by Congresswoman AOC, senator Bernie Sanders and the mayoral hopeful assemblyman Mamdani.

The iconic open-air venue was packed to the rafters. New Yorkers of diverse ages and origins came together, but it was the Gen Z crowd that seemed to energize the event.

Many described the rally as more than just a rally. It was a occasion of togetherness, frustration and optimism all at once. For Hayley Miller, 23, of Briarwood, the reason to attend was straightforward: “I’m here because the government sucks, to be honest with you … and I feel like we should bring about reform as a country, and NYC is definitely the place to start.”

Audience Enthusiasm and Views

For Spencer, 29, who lives in the neighborhood, the vibe of the event reflected something he hasn’t felt in local politics in a long time. “It’s exciting that someone who actually might change things is appearing in an area that I’m in,” he said. “If it’s here, it’s like, why not? If we’re not gonna be involved now, then when is the right moment?”

Another Forest Hills resident, Emily, 29, shared a comparable excitement: “I think it’s inspiring to be a part of this energy. We even went out to vote earlier today because we were getting in the mindset to be enthusiastic for everything that he’s for.”

The diversity of the crowd mirrored the city itself. Longtime residents, recent arrivals, working youth and older adults all were present. For Mitch, 68, from Astoria, it was his first rally of the campaign. “I’m here because, well, I want to listen to what they have to say, and there’s no other viable candidates, in my opinion,” he said.

Key Issues and Voter Concerns

For Mitch, the key issues facing NYC right now are “safety, the trains being safe, and affordability”, adding that while he’s skeptical about whether the candidate can deliver on all his promises, he’s open-minded. “I don’t know who’s going to fund all this stuff he wants done … but I’m going in without prejudice, and just hoping somebody is offering some alternatives.”

Brooklyn, 30, also from Astoria, said their top priorities were protecting LGBTQ rights and tackling the city’s housing and cost issues. “I think the assemblyman is doing a excellent work of focusing on everything I’m worried by,” they said.

Nicole, 30, echoed that sentiment, praising Mamdani’s genuineness: “I feel like Mamdani is very genuine in his answers in a way that isn’t typically seen in most elected officials. He’s a little less empty rhetoric than usual.”

Campaign Messages and Highlights

The candidate had a distinct theme he was aiming to get across at the rally; inclusion is NYC’s greatest asset. At one point, he had a rabbi, a reverend, and an imam all on stage together in backing his campaign. The city’s comptroller, a past contender in this election, also came out to endorse Mamdani.

Sanders received the biggest cheers of the evening, tied with only the mayoral candidate. Sanders spoke of the significance of electing Mamdani to the role of mayor not only for the sake of making the city more affordable, but also as a means to send a message to the former president and the wealthy elites he has in his circle.

“Everyday citizens get one vote,” Sanders said. “Meanwhile, billionaires get the chance to spend as much as they want to choose the candidates they want. That is the context in which this race is taking place.”

The state's leader the governor was the only presenter met with mixed responses, with the crowd frequently interrupting her speech to enthusiastically shout “Increase taxes on the wealthy!” Mamdani came out at the end of her speech to, quite literally, stand with her, as if to show the audience the importance of her appearance and backing.

It was a stark difference to representative Ocasio-Cortez, who spoke just after the governor and was met with the audience calling out for her.

When it came time for the candidate to take the stage, the crowd had been more than sufficiently hyped. As with the recent candidates' forum days earlier, he did not hesitate at criticizing the former governor.

“Let our message ring so loud that Cuomo can hear them tonight in his $8,000-a-month apartment,” the mayoral hopeful said. “Let them be so powerful that he can hear them even if he’s in Westchester tonight.”

But he did not focus excessively on Cuomo, instead devoting the latter half of his speech to expressing gratitude to the coalition who had backed his campaign for the past several months and helped with his record-breaking campaign.

Perhaps the most memorable moment came towards the end, when he asked anyone in the crowd who had volunteered and gone door-to-door for his campaign to activate their phone flashes. The arena immediately lit up in a multitude of glowing screens, too many to count.

“Our work has only just begun. On November 4 we set ourselves free,” Mamdani said in his closing words.

Jesse Wagner
Jesse Wagner

Eleanor Whitmore is a lifestyle journalist and luxury brand consultant based in London.